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What is Gen Z Thirsty For? Convenient Functional Drinks with Adventurous Flavors

Increasingly influential Gen Z consumers want healthy-ish RTD beverages with flavors that defy expectations.  Gen Z is the most diverse,...

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From Brewery to Cannery: 5 Beverages Your Menu Needs to Stay Competitive

Breweries can meet shifting functional and flavor trends by adding these 5 beverage formats to their menu. From clean label...

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The Next Best Energy Drink Will Be Both Functional & Flavor Forward

The energy drink evolution means big opportunities for brands willing to innovate with functional ingredients and bold flavors. If you...

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Should You Add Drinks with Minor Cannabinoids to Your Menu? Yes!

THC drinks, CBD drinks, and now… CBG drinks? Learn how minor cannabinoids are the next beverage frontier. Well-known brands like...

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Functional Beverages: Consumers Want Healthy Drinks That Taste Great

Consumers want drinks that DO more, so deliver functional beverages that meet evolving consumer demands for function AND flavor. It’s...

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