The Story of 710 and Its New Dank Brewing Chapter

Celebrate the craft beer and cannabis crossover on Dab Day with the dankest, stankiest beers!

The momentum behind the craft beer and cannabis crossover is just as strong as ever. As more states legalize cannabis, consumers who enjoy both categories demand beers that highlight the complex flavors and aromas shared by hops and cannabis. That makes Dab Day the PERFECT time to celebrate!

If you’re unfamiliar, 710, aka “Dab Day,” is a cannabis holiday celebrating all things concentrates. Why July 10th? Simply turn the number 710 upside down, and it looks like OIL.

So, what does 710 have to do with beer? Surprisingly, a lot!

Not only are hops and cannabis related, but the artistry involved in making hop extracts is just as worthy of recognition as the work that goes into cannabis concentrates.

Learn more about Dab Day and how brewers are infusing beers with innovative cannabis-inspired flavors in this dank new brewing chapter!

How Did 710 Get Started?

Even if you’re not well versed on cannabis holidays, you’re probably familiar with 420. However, while 420 celebrates anything and everything that falls under the cannabis umbrella, 710 is a bit more niche.  

The origins of this holiday are a bit mysterious. From what we can piece together, the term started getting used in 2011 in smaller circles. Some credit TaskRok of Highly Educated, but he doesn't claim ownership and even stated in an interview that it “belongs to the community now.”¹

Since then, there have been song lyrics referencing the holiday and a myriad of articles. In 2013, LA Weekly published “710 is the New 420,” and over the next few years High Times² and even the International Business Times published information about it.³ None of them, however, could say for certain where the holiday originated.

Whatever the case, from the early days of hashish all the way to ice-hash rosin and shatter, cannabis lovers have been experimenting with different ways to preserve aromatics, flavors, and cannabinoids. As scientists who specialize in the extraction and perfection of flavors and aromas for beverage solutions, this is something that really resonates with us.

What Does 710 Have To Do With Beer?

Hops and cannabis are related and both belong to the Cannabaceae family. Plants in this family are generally erect or climbing and include trees, woody vines, and a few herbaceous plants. Plus, when was the last time you took a good look at both plants? Hop cones and cannabis buds have similar shapes, and their leaves have similar structures as well. 

More importantly, they’re also both known for their pungent organoleptics since they both produce a LOT of terpenes. Basically, you’re not crazy if you’ve ever found yourself thinking that a hop varietal, or even a fully brewed beer, has a dank flavor or aroma. 

So, what does this have to do with a holiday that celebrates cannabis concentrates? 

In the same way that cannabis-curious folks have been tinkering with various extracts, brewers have been experimenting with more efficient ways to add flavor, aroma, and bitterness to their beers. That brings us to hop extracts. 

If the whole point of the holiday is to celebrate the artistry of concentrates, then the expert skill required to take hops from pellets to extracts (and then to Quantum Extracts) deserves just as much recognition!

Brewers Celebrate 710 With Dank Beer

While the beer world has had a love/hate relationship with the word “dank,” its modern use is unequivocally positive. Today, the demand for products that play with these flavors has only continued to grow as more states legalize cannabis. 

So, how can brewers get in on the 710 celebration? By showcasing the synergy between cannabis and hops flavors with seriously dank beers! 

We won’t lie, that’s kind of the whole inspiration behind our TTB-approved BrewGas Series. These are true-to-type, botanically-derived cannabis profiles brewers can easily use to infuse their beverages with all the complexities of cannabis flavor and aroma. 

The best part? They don’t actually contain cannabis. Obviously, you CAN use them to formulate the best-tasting THC drinks on the market since they really do smell like you just opened a bag of the dankest cannabis flower. However, since they contain zero THC or CBD, brewers can use them to formulate beer, hop water, NA beverages, kombuchas, and MORE without worrying about adding unwanted ingredients.

We thought our 2024 Skunkworks Lounge competitors set a high bar for cannabis-inspired beers, and then our 2025 Skunkworks Lounge competitors raised the bar again! 

Breakside Brewing wowed the crowd with their Dime Bag IPA using a seriously dank combination of King Louie XIII, Pineapple Express, Gelato, and SIM Quantum. Then Mountains Walking, our 3X Best in Show champs, dominated with their Sky Flowers Tropical Indica beer. A juicy fusion of Pineapple Express BrewGas and Mango Skyfarm created a flavor conversation people just couldn’t stop returning to.

The most exciting part? Brewers are just getting started. Whether through pure creative ingenuity or necessity, history has shown us that brewers aren’t afraid to experiment with new flavors and styles. Sure, Dank IPAs may be the next Hazy IPA, but we can’t wait to see how brewers utilize cannabis flavors and aromas in novel ways we haven’t even begun to think of yet.

Abstrax | Celebrate 710 with Cannabis-Inspired Beer Flavors!

We provide novel solutions for beverage manufacturers looking to streamline, innovate, and gain a competitive edge. With our knowledge, technology, and extensive resources, we’ve crafted our collections to make it even easier to craft the exact beverage your consumers are thirsty for.

The BrewGas Series is a collection of the world’s gassiest and skunkiest cannabis profiles — without the cannabis. Just the flavor and aroma of iconic cultivars with no extra work and no legal headaches. The Quantum Series reflects the hops that go into the process in a way no other hop extractions can. These hop-derived, varietal-specific brewing solutions provide the finest, most aromatic hop notes on the market.

Ready to experiment with this dank flavor crossover?

Contact us today, and let’s start formulating a beer worthy of celebrating on 710!

1. Colbert, M. (2015, July 10). The Real Story Behind the Founding of 710. The Leaf Online. https://www.theleafonline.com/c/lifestyle/2015/07/real-story-behind-founding-710/

2. Happy 7/10! Catch High Times’ 500-Minute Live Stream Starting at 11 a.m. PST. High Times | The Magazine Of High Society. (2017, July 10). https://hightimes.com/dabs/happy-710-heres-everything-you-ever-wanted-to-know-about-dabs/

3. Vultaggio, M. (2014, July 10). What’s the Meaning of “Happy 7/10”? International Business Times. https://www.ibtimes.com/happy-710-meaning-twitter-trends-dab-day-new-stoner-holiday-1624800